I want what I want, and I want it now!
Sounds like an adolescent child, right? Well, you may not realize it, but it’s actually all of us. In the on-demand era, we have all become so used to getting what we want at the push of a button, that we have come to expect it.
But what were the forces that brought us into the on-demand? Why now?
Gordon Moore, co-founder of Intel, hypothesized that every year the power of transistors would double. This concept has been called “Moore’s Law” and in today’s technological world, it is applicable to much more than just transistors. In a more abstract sense, our expectations in the on-demand era are a function of Moore’s Law. That is, as time goes on we expect that the convenience of consumption, as a result of technology, will increase steadily – and it has.
On-demand is an outgrowth of the incredible paradigm shift occurring in our world, and it started with eCommerce.
The dot-com crash was, according to some, fueled in part by companies with lofty goals, but the technology wasn’t capable of meeting their needs… yet. For eCommmerce, this was exemplified by Pets.com, which blew through $300 million in 2 years before going under. It was meant to be an eCommerce platform for purchasing pet supplies, and it’s very possible that if it existed today it would have done well. Why? Because we have the technological infrastructure to support eCommerce… at scale. Granted, money was managed horribly and investments were raised at ludicrous valuations, but let’s stick to the technological infrastructure issue.
Now that consumers have become entirely comfortable with eCommerce, we’ve all but become reliant on it. How many of us go to a store and then look the item up on Amazon to purchase rather than buying it right there? I know I have… many times.
Uber changed the game for on-demand. Prior to it, the idea of pushing a button and getting what you ordered right away, while having full visibility over its delivery was not something people expected. However, now that Uber is so widespread, the concept has expanded… and so have expectations.
If Moore’s Law is any indication of the speed with which our expectations change, it’s likely that “on-demand” will indicate much faster delivery in the future. Already we are seeing one-hour delivery from the likes of Amazon and Google, but these are just the beginning. As new industries embrace on-demand such as food, eCommerce, parcel delivery, and others, the expectation of how quickly those items will arrive, as well as the level of visibility the customer will have over their delivery, will increase along with it.
That is why businesses need to embrace on-demand sooner rather than later.
eCommerce changed the way we shopped, Uber changed the way we experienced delivery, which is why we find ourselves in the on-demand era.
Article reblogged from Bringg.com